Jersey drops
Jerseys, collabs, limited releases
The AI system for high-demand drops
Turn drop-day hypeinto measurable revenue
Hotbox finds the highest-intent fans across your Instagram comments and stories to create a checkout inside your DMs.
Trading cards
New sets, print runs, restocks
Collectibles
Figures, blind boxes, grails
Tickets
On-sales, presales, waitlists
Fandom
Signature lines, collabs, signed drops
Brands
Limited launches, restocks, bundles
- 40.3%conversion rate
- 49%click-through rate
nba
18,642 likes
nba city edition drops friday. noon sharp 🏀
View all 612 comments
jaylenford Need this one too38m Reply
courtvisionclub This is so good38m Reply
mika.22 Where can I get this in a women’s medium?38m Reply
northendcollective Drop the link already38m Reply
mika.22Active now
Hey Mika, saw your comment. The women’s fit launches Friday too. Want the size guide?
yes pls, I’m usually a medium
Medium should be right for the intended fit. Here’s the guide and your early access link.
JE
2026 Home JerseyWomen’s fit, MediumView product
got it, just ordered 🙌
$149
Revenue added to CRM2026 Home Jersey
FIRST-PARTY DATA
Every DM becomes a customer profile.
- 1 · Capture
Ask in the DM, not a form.
Hotbox collects emails, phone numbers and opt-ins inside the conversation, while the fan is most engaged.
- 2 · Learn
Know what each fan actually wants.
Sizes, teams, the products they asked about and their questions are saved to the profile as they come up.
- 3 · Own
An audience you own, not rent.
Every profile syncs to your CRM, so the next drop starts with a list instead of a hope.
@mika.22THE PRODUCT
One system. Three views.
Scale your brand voice authentically.
Handle common questions instantly without losing your voice.
@nba Approval queueNBA team voiceAdapted from 12,840 conversations AppliedWarm Concise Energetic
Hand sensitive requests to the teamRefunds, damaged orders, press, and player accessON
City Edition Swingman JerseyUnisex • XS–3XL
$149.99
City Edition Courtside JacketNike • Limited release
$164.99
City Edition 9FIFTY SnapbackNew Era • Adjustable
$42.99does the women’s jersey fit true to size?
@nbaYes. It runs true to size. Want the women’s fit guide?
can it arrive before Saturday?
@nbaYes. New York delivery arrives by Friday for this launch.
WHY HOTBOX
Less inbox grind.More drop-day revenue.
Without Hotbox
×
Your team scans thousands of reactions to guess who is serious.
×
Fans wait for product answers while the drop loses momentum.
×
Generic replies make a high-energy launch feel automated.
×
The post sells out, but nobody knows which conversations helped.
With Hotbox
Hotbox catches high-intent comments, replies, and DMs as they arrive.
Agents answer common questions and deliver the right next step immediately.
Every response follows your products, policies, and brand voice.
Drop performance connects social activity to the measurable outcomes in your setup.
HOW HOTBOX PROTECTS YOUR VOICEnbaInstagram YOUR VOICE NBA STORE#7 City Edition Jersey$149 · In stock
Automatic does not have to mean generic.
Train Hotbox on how your team speaks, decide when it can act, and hand sensitive conversations to a person with the context already attached.
Warm76%
Concise92%
Energetic68%
nbaInstagram YOUR VOICE#7 jersey just came back in stock, you’re next on the waitlist. here’s the link to buy now
NBA STORE#7 City Edition Jersey$149 · In stock- Brand-specific instructions and examples
- Human review where you want it
- Instant pause and handoff controls
WHAT TEAMS ASK BEFORE LAUNCH
The questions teams ask before their first drop.
Any concentrated launch where attention, scarcity, or timing creates a surge of social intent. That can include jerseys, trading cards, collectibles, tickets, tours, limited retail releases, restocks, and collaborations.
No. Hotbox handles repeatable conversations and helps your team find the moments that need judgment. You decide where the agent can act and where a person should step in.
Yes. Hotbox can be trained on your business information, preferred language, examples, and boundaries. Teams can review responses, pause the agent, or require approval for sensitive situations.
Yes, for supported triggers and channels in your configuration. Hotbox can respond to comments, open private conversations, follow up, share links, and route a conversation to a human.
The product can surface social activity, conversations, clicks, and the conversion events available through your configured links and integrations. Exact revenue attribution depends on the tracking connected to your setup.
No. The positioning focuses on the shared behavior of high-demand releases, not one industry. Sports, collectibles, live events, and retail all create concentrated moments where fans ask questions and act quickly.